UNDFTD is coming up these days with more and more brand recognition around the industry. I was watching Sport Center the other night and saw the new Nov. 07 AT&T commercial featuring independent brands; Greedy Genius, ALIFE, Soul Box, and of course UNDFTD. I can dig the fact that these brands are growing up and accepting the responsibility that comes with the spotlight, and I think that they are handling it quite well. I don’t believe in that whole “You sold out!” bullshit that’s thrown around these days. What does “sold out” truly mean anyway? Growing up, making more money, building brand recognition? I don’t know about ya’ll, but I’m a business man and all that constitutes as signs of a great business venture on the come up. Yo I’m glad the kick scene is in the spotlight, it’s about time Generation Y takes back television and exposes America to something else out there, other than American Idol.
Here some UNDFTD gear I thought was pretty sick!
